How To Maintain A Clean And Responsive Email List
When you are a website owner, it is important that you do everything you can to stay in touch with your customer base. This is the main reason why you should create a solid email list. As time goes on, there are certain things that need to be done to keep the list fresh and up to date. Continue reading if you would like to know what they are.
Typos Are A No-No
Have you ever typed an email address then looked at it and realized you had transposed some of the characters? This is very common and it can result in your emails being sent to an invalid email address. For example, send a message to “email@example.com” and you will end up with an error message. Go through your list periodically to make sure nothing looks like it is off. You don’t want something as small as that affecting your business’ profits.
Keep Track Of Spam Reports
When you send out mass emails, it is important that you figure out while some of your mail was sent back to you. There is software available that will let you know every time one of your subscribers marks your email as spam. It can be tricky to send mass emails because people view them as spam automatically in many cases. You can combat this by sending a follow-up email from your personal email address. This many seem like a lot to do, but it will show the person you are contacting that you are very serious about your business.
Monitor All User Activity
If you have users that don’t click through to your site from any of your emails, it is best to remove them from the list. You won’t know who to remove if you are not keeping track of user activity. It is a waste of time for you to continue sending emails to someone who is not reading them. Spam filters will start to see you as a nuisance, which means that email clients will filter all of the mail you send into the junk folder.
Know How It Bounced
Sometimes when you send emails you will get an error message letting you know that it was bounced back. Read this message carefully since it will help you understand whether or not you should remove someone from your email list. If the message was bounced because the servers were busy or something like that, this means that you can try sending the message later. Closed and inactive accounts will bounce back and it is important for you to delete them from the list.
Without a solid email list, there isn’t a huge chance of you being as successful as you would like. The existence of a list is not enough. You have to do everything in your power to keep the list fresh and active. Utilizing the information given to you above is the best way for you to do this.
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Ghaida Eliza is a freelance author who has interest in writing about social media marketing, mobile marketing, and text marketing. She is currently working as a freelance author for Trumpia.